W e are all familiar with the sassy green owl, Duo, the brand mascot of the language app Duolingo. ‘Duo’ went viral with unhinged content and really creative marketing. This is a prime example of how a well-crafted mascot can be a powerful tool to achieve recognition, foster brand loyalty and create an emotional connection with the target audience. While a brand mascot doesn’t have to be as unhinged as Duo, it definitely needs to be memorable. Let's explore how mascots can kick your marketing strategy up a notch, using the case study of a brand mascot created by AdAgency for Cozmo, a travel and tourism company.
Leave a comment